Library Marketing 1.0: How to successfully market your library without getting another degree

Join us for an overview of marketing basics for libraries. Learn about your library brand, basic marketing components, and merchandising tips to create a thrifty, simple, and effective marketing system for your library. This webinar is perfect for accidental marketers; no previous experience is necessary!

Resources

General Library Marketing and Design Advice

Tools for Images, Charts, and Graphics

Tools shared during the session

 

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Radical Cataloging: Using alternative subject headings locally to promote inclusiveness and diversity

  • With Sol María López and Laura Wright
  • Originally aired 10/16/2018
  • View the Archive

Catalogers Sol López and Laura Wright from CU Boulder Libraries will discuss the implementation of the Non-Library of Congress Subject Heading “undocumented immigrants” (and six variants) to over 5,000 bibliographic records in their online catalog.  This project is one of the libraries’ efforts to promote diversity and inclusion through description of the libraries’ collections.

Join us to learn more about the project and to discuss the implications or impacts of this and other types of radical cataloging.

Quotes from the session:

“After all, what’s the use of being technically proficient if we don’t serve our real users’ basic needs? Those needs include feeling safe and being included in the intellectual discourse of their education.”

“How we describe materials impacts how and whether our users can find and use them.”

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Curating your Best Collection

  • With Becker Parkhurst-Strout and Monica Washenberger
  • Originally aired 10/23/2018
  • View the Archive

When the Denver Public Library implemented Floating Collections, we realized that we needed a whole new strategy for collection maintenance.  For us, collection management is not just about weeding, it’s about curating the best collection for our customers.

We’ll share a flexible collection management strategy that can be adapted for any type or size of library to make sure that your collection remains dynamic, and relevant. Attendees will leave with practical ideas on how to approach collection maintenance using different techniques, templates, and collaboration methods.

Come prepared to share strategies that have worked for your library so that we all can build cohesive and current collection that our library users will love.

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Getting Unstuck: The Secret Life of Procrastinators

Jean Marie Heilig
  • With Jean Heilig and Christine Kreger
  • Originally aired 09/26/2018
  • View the Archive

Do you believe you work best under pressure? Do you avoid tasks and deliberately look for distractions? Are you late for appointments? Have a hard time completing projects?  If you struggle with any of these you may be a procrastinator. Join this session to explore why we procrastinate and how we can stop.

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Collection Management Data: Quick and Easy

Whether you work in a public or school library, time is your most precious resource and reading review journals is a luxury few of us can afford. Creating a collection that is lean and mean depends on two things: knowing how your collection is being used and finding the right materials to fill community needs.

We will share tips on using standard ILS reports to assess what belongs and doesn’t in your collection. Find that sweet spot in between spending too much time obsessing over what to buy and not putting any thought into developing a collection tailored to your community. Come prepared to share your favorite selection tools!

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Wake Up! Are you sleepwalking your way through the day?

Jean Marie Heilig

Did you know that getting a good night’s sleep is just as important as eating healthy and exercising?  Sleep can help protect your mental health, physical health, quality of life, and safety. The damage from a lack of adequate sleep can occur in an instant (car accident) or over a period of time. Ongoing sleep problems can increase your risk for chronic health problems. It can also affect how well you think, react, work, learn, and get along with others.

Join us as we discuss how sleep and lack of sleep affects us and brainstorm the changes you need to make to experience a good night’s sleep!

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Job Hunting Like a Boss

  • With Miranda Doran-Myers and Dave Hodgins
  • Originally aired 06/15/2018
  • View the Archive

For 100% of the people presenting this session – and for most of the rest of you – looking for a job is a stressful and deeply personal experience. Whether you are looking to make that next big jump professionally, or you want to better serve your job hunting patrons, we have valuable tips and tricks for navigating the turbulent waters of job hunting.

We will provide insight from both sides of the table: a seasoned veteran with more than 15 years of experience hiring in libraries, and a recent MLIS graduate who has submitted too many job applications to count! Come prepared to share your thoughts, experiences and questions, so that after this presentation, you will be better equipped to land your next big opportunity, and you will have a new/improved toolbox that you can use to help your patrons land theirs.

Resources

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Face-to-Face: Creating Constructive Conversations within our Communities

Everyone seems to be arguing. One glance at Facebook demonstrates how comments quickly turn toxic. So how can libraries make a difference? Can we create a space where people will both talk and listen? In 2016, the Poudre River Public Library District partnered with the Fort Collins Human Resources Commission to present four community forums on issues about diversity in our community. These conversations were complicated, controversial, and far from perfect, but they need to happen in more libraries throughout Colorado. Listen to our story and bring your own thoughts to share in the chat about how libraries can cultivate positive conversations within their community.

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Promising Practices: Leading From Where You Are: Leadership CAN be Learned.

  • With Sharon Morris and Becky Russell
  • Originally aired 04/24/2018
  • View the Archive

Handout: Leading from Where You Are (PDF)

Leadership is an necessary skill in all types of work in today’s world. Yet, many people think that they aren’t leaders for a variety of reasons. You may be surprised to learn that leadership is something that ALL of us can learn and in which ALL of us can become skilled.

We urge you to join co-presenters Sharon Morris and Becky Russell on Tuesday, April 24th from 3:30 – 4:30 MST for our upcoming webinar “Leading From Where You Are: Leadership CAN be Learned.” In this very interactive webinar (part of our “Promising Practice in Session” series), you will identify behaviors of effective leaders so that you can try them in your work. You’ll also identify your leadership strengths and walk away with strategies to grow yourself and others in leadership behaviors.

Sharon Morris

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A Librarian’s Guide to Solo Leadership: How to lead when you don’t think you have anyone to lead

It’s not always easy to lead an entire organization by yourself. Solo librarians are in the unique position where we are expected to be leaders but we very rarely, if ever, have a staff to lead. This presentation is geared toward the solo librarian or librarians who oversee a very small staff. Through storytelling and anecdotes, I hope to encourage and inspire librarians to take charge of their unique leadership roles within their organizations and discover opportunities to collaborate, learn, and influence others outside of their organization.

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